For example, are they typically looking for short, consumable content that gets straight to the point? A 15-60 second video might be ideal to ensure strong watch time and video completion numbers. Why does this matter? Consider your target market. TikTok videos can vary in length from 15 seconds to 10 minutes. Get expert tips on how to edit TikTok videos here. Editing your videos will also help the visuals match your audio selection and make the overall content pleasing to the eye. Using a smartphone and investing in a low-cost microphone and lighting kit will ensure your videos are well-lit and the audio is clear. These days, you don’t need to be a professional videographer or have a large budget to create quality video content. Share a behind-the-scenes look at your business, pose questions to your followers, and educate or inspire to earn your viewers’ engagement. Instead, create unique content that stands out from the crowd. TikTok users are used to seeing videos that depict real life, so it is not the place for a formal, sales-y, or professionally-polished video. As a small business or brand, you want to be authentic. The format of your video content is of utmost importance. Consider the following when creating your content: Choose the appropriate style After all, your goal is to create video marketing assets that look and sound great so that more users will interact with them, which can help them get on the FYP. Focus on engaging, quality contentĪs with any social media platform, high-quality, engaging, and original content will always reign supreme. Now that we know what the FYP on TikTok is and why it’s essential for your TikTok marketing strategy, let’s dive into five tips to help get your content on the FYP. The platform you choose matters when you consider how much time and effort you dedicate to creating social media content. Plus, the FYP algorithm is designed to showcase videos to users that are highly likely to engage with your content, making it an effective way to promote your products or services to interested individuals, leading to an increase in brand awareness and the chance of gaining new followers and customers.įor example, did you know that 81% of TikTok users discover new brands and products on the platform? While you may have assumed that all social media platforms offer consistent discoverability and engagement metrics, that is not entirely accurate.įor example, the average engagement rate on TikTok is 4.24% compared to 0.60% on Instagram, 0.15% on Facebook, and 0.05% on Twitter, respectively. This opportunity allows small business TikTok accounts with limited marketing budgets to access a wider audience than their existing followers. It’s also one of the best ways for accounts to organically get their content in front of new audiences (hint: it’s free!). The FYP on TikTok is easily one of the most significant features of the app because it allows users to explore new content and accounts. Location (based on which country you have selected in your settings).The TikTok algorithm uses your settings to help it reach relevant audiences. Captions (notably, the keywords included).TikTok relies on several factors to determine the subject matter, such as: The capability of TikTok to sort out content according to user preferences means that the topic or subject of a video is a vital element in its reach potential on the platform. Account follows (Find out how to get TikTok followers here!).TikTok recommends videos based on factors such as: User interactionsĪ TikTok video has a higher chance of being shown to wider audiences if it gets more engagement and views.

How exactly does the social media app know the types of content you are interested in and serve up those videos on the FYP?

CEO, Shou Chew, shares a special message on behalf of the entire TikTok team to thank our community of 150 million Americans ahead of his congressional hearing later this week.

In this post, we’ll define the FYP on TikTok, explain why it’s essential to your TikTok marketing strategy, and give you five tips on how to get your content on the FYP. But with an influx of videos on the app, how can you ensure that people see your content? Moreover, that the right people see your content? The FYP, or “For You page,” will help you do just that. alone-with 5 million of them being growing businesses.Īs the short-form video app grows exponentially in popularity, there is a massive audience of potential new customers you could be reaching. In fact, TikTok has recently reached over 150 million monthly active users in the U.S. TikTok is a no-brainer when it comes to maximizing your business’s potential online.

Easy tik tok ideas